SO▲YA VERTICAL CONNECTION is an Italian eyewear brand that was born from the creative inspiration of the eyewear designer Matteo Pontello.
SO▲YA is a word play: it means “So Yes”. “So Yes” is the vibe which is a reflection of the work of the creative team.
Ahead of important decisions, listen to your intuition. This will guide you to the right journey. “So Yes” is the feeling you overcome when you are on the right track.
The triangle centered between SO and YA symbolizes the connection that allows you to receive ideas and reflect it to the outside world. The pay off “vertical connection” represents creativity, beauty and intuition, key elements of Soya.
My favorite shades of the spring / summer 2019 season is undoubtedly “RAF”. I find the color of the lens (100% anti UV) really beautiful, a brushed gold, it was love at first sight.
The unisex frame is made of stainless steel and the more I look at it, the more I can find new details. With great skill, Matteo even managed to place the triangle, the brand’s symbol, in the front of the glasses. A detail that has not gone unnoticed to me at all! The decidedly angular shapes are precisely the hallmark of this wonderful brand. Let’s say that when I wear it I feel in a revisitation 2.0 of “Fear and Loathing in Las Vegas”.
Shades available here: https://www.lelunetier.it